Public relations may seem like a domain reserved for big corporations, but Angel Wilborn is on a mission to change that perception for small business owners and solopreneurs. As the founder of The Modest Company, Angel combines her expertise and passion for PR to empower women to craft compelling brand stories and create meaningful connections. In this episode of Penny for Your Shots, Angel shares her insights on navigating PR, building relationships, and embracing the challenges of entrepreneurship.

PR vs. Marketing: The Difference That Matters

Angel explains the distinction between public relations and marketing, describing them as “cousins” rather than twins. While marketing focuses on selling a product or service, PR is about reputation and relationships.

"Marketing is about selling; PR is about building a positive brand image and fostering connections," Angel shares. She encourages entrepreneurs to see PR as a tool to create trust and awareness, emphasizing that even small businesses can incorporate PR strategies without a large budget.

PR on a Budget: Start Small but Think Big

For solopreneurs and small business owners, resources may be tight, but PR doesn’t have to be overwhelming or expensive. Angel suggests simple steps like wearing branded T-shirts to spark curiosity or donating products or services to local events for visibility.

"People love a good story," Angel says. Sharing your “why” and the journey behind your business helps to create authentic connections with your audience.

The Importance of Crisis Management

Angel highlights the critical need for crisis management planning. From natural disasters to product issues, small businesses face unique challenges that can impact their reputation and operations. Angel’s advice: always be prepared.

"Having a crisis management plan in place ensures you can respond quickly and effectively to unexpected situations," she advises. Angel is even developing a workbook to guide small businesses through creating their own crisis strategies.

Making Genuine Connections

When it comes to networking, Angel emphasizes authenticity. Whether through Facebook groups, networking events, or podcasts, building genuine relationships can lead to opportunities you never anticipated.

"It’s not just about handing out business cards—it’s about engaging, listening, and learning," Angel notes. She also encourages entrepreneurs to approach networking with an open mind and a giving attitude, focusing on what they can contribute rather than what they can gain.

Her Journey to PR

Angel’s path to PR began with a degree in communications, but her journey has been anything but linear. After years of exploring different roles, she returned to her PR roots, realizing it was her true passion. Today, she offers courses, workshops, and one-on-one sessions to help others navigate the world of PR with confidence.

"I’ve come full circle, and I’m thrilled to be back where I belong—helping businesses tell their stories," she reflects.

Angel’s Favorite Cocktail and Dream Destination

No episode of Penny for Your Shots would be complete without a nod to cocktails and travel. Angel’s favorite drink is her self-dubbed “Angel’s Brew,” a mix of Peach Crown Royal, pineapple juice, orange juice, and grenadine. As for her dream vacation? Bali is currently at the top of her list, with its serene landscapes and rich culture.

Closing Thoughts

Angel Wilborn’s insights are a reminder that PR isn’t just for big corporations—it’s an essential tool for every business owner who wants to build trust, connect with their audience, and weather challenges with grace. Whether you’re just starting out or looking to refine your approach, Angel’s advice is a valuable resource.

Let’s toast to building connections, crafting stories, and supporting each other’s dreams. Cheers!

To grab Angel's Freebies: https://themodcosc.com/#freebies

Angel's Courses: 

Toolkit: https://courses.themodcosc.com/courses/PRtoolkit

Earned Media: https://courses.themodcosc.com/courses/earned-media

Publicist: https://courses.themodcosc.com/courses/you-are-your-publicist

Follow Angel on 

IG: instagram.com/themodcosc

FB: instagram.com/themodcosc

Website: themodcosc.com

Podcast: https://podcasts.apple.com/us/podcast/the-mod-co-podcast/id1682817925