In this episode of Penny for Your Shots, I welcomed back Angel Wilborn, a public relations strategist and trainer who helps entrepreneurs enhance their visibility and efficiency. Angel's insights into building a strong PR foundation and her practical tips for staying organized are a must-hear for anyone looking to take their business to the next level.

The Power of Public Relations

Angel highlighted the importance of incorporating public relations into your business plan. PR isn’t just for big corporations—it’s a crucial tool for entrepreneurs, solopreneurs, and small business owners.

"Public relations is about building relationships and establishing trust," Angel explained. "It’s not just about selling—it’s about showing your audience who you are and what you stand for."

For entrepreneurs hesitant to dive into PR due to cost, Angel’s mission is to make it accessible through education, affordable resources, and practical tools.

The PR Toolkit: A Game-Changer for Entrepreneurs

Angel introduced her PR Toolkit, a comprehensive resource designed to help business owners stay prepared for media and speaking opportunities. The toolkit includes:

• A one-sheet: A single-page document summarizing your bio, expertise, contact info, and topics you can speak on.
• A media sheet: Highlights past media appearances and collaborations.
• A brand board: Includes logos, colors, fonts, and mood elements to ensure cohesive branding.

"Your PR toolkit ensures you’re always ready for opportunities—whether it’s a podcast invite, guest blog post, or media feature," Angel said.

Time to Pitch: Tools for Visibility

One of Angel’s latest creations is her Time to Pitch freebie, which offers actionable tips on pitching yourself for podcasts and other platforms. She shared her process for creating a standout one-sheet and emphasized how being prepared can reduce overwhelm and boost confidence.

"Opportunities don’t wait. Having your toolkit ready means you’re always prepared to say yes," she added.

Tips for Staying Organized

As a self-proclaimed organization enthusiast, Angel shared her strategies for simplifying workflows and saving time:

1. Use Templates: Angel creates templates for social media posts, captions, and graphics to streamline her content creation process.
2. Schedule Content in Advance: By planning and scheduling posts, Angel frees up time to focus on her business goals.
3. Embrace Tools Like Canva: Angel uses Canva for creating and updating her PR toolkit, making it easy to keep everything current.

"Done is better than perfect," Angel reminded listeners. "Get your ideas out there and refine them as you go."

Building a Foundation for Success

Angel’s approach to PR focuses on laying a strong foundation. From understanding your audience to creating cohesive branding, every detail matters. She encouraged entrepreneurs to research their target demographics, choose colors and fonts that resonate, and build systems that support growth.

"Your foundation is what everything else is built on. Take the time to get it right," Angel advised.

Cocktails and Creativity: Angel’s Twisted Lemonade

No episode of Penny for Your Shots is complete without a signature cocktail! Angel shared her newest creation, Angel’s Twisted Lemonade, a refreshing mix of tequila, lemonade, and peach syrup.

"It’s light, refreshing, and perfect for summer," Angel said, proving that creativity extends from business to the bar.

Closing Thoughts: Empowerment Through PR

Angel’s passion for helping entrepreneurs shine is evident in her dedication to providing affordable, practical PR solutions. Her message is clear: with the right tools and mindset, you can build meaningful connections and grow your business without breaking the bank.

To learn more about Angel and access her PR resources, visit The Mod Co. SC.

Cheers to building your brand, boosting visibility, and embracing every opportunity with confidence!