How do you grow your business while staying true to your values of service and connection? This question was at the heart of the Stop Selling, Start Serving workshop, where we explored how to break free from limiting beliefs, embrace authenticity, and build businesses that work for us—not the other way around.

In this post, I’ll share some of the most inspiring and transformative moments from the workshop. Whether you’re a seasoned entrepreneur or just starting out, these lessons will help you shift your mindset and scale your business with purpose.

Breaking Free from Limiting Beliefs

One of the most powerful moments in the workshop was our deep dive into beliefs and how they shape our actions.

I shared the story of the family who cut their ham into two pieces for generations—only to discover it originated because a great-grandmother’s pan was too small. This illustrates how many of our beliefs are inherited, unquestioned, and no longer serve us.

"Beliefs are like stories we tell ourselves repeatedly until they become our truth. It’s time to question those stories and rewrite them," I explained.

If you’ve ever thought, “I need to be perfect before I start” or “I don’t have the right voice for this,” remember: those are just stories. You have the power to change them.

Perfection is Overrated

Perfectionism often keeps us from starting, showing up, or growing. During the workshop, we discussed how striving for perfection can hold us back, while authenticity helps us connect with our audience.

"Have you ever loved a perfect character in a movie? Probably not—they’re often the least relatable. People connect with authenticity, not perfection," I reminded participants.

Annette, a first-time live video creator, shared her journey of going live despite her nerves. Her story was a powerful example of how stepping out of your comfort zone, even imperfectly, can resonate deeply with others.

Scaling Your Business with Systems

Building a business that supports your life—not overtakes it—requires systems and routines that work for you.

I shared my personal story of balancing entrepreneurship with caregiving during my parents’ and aunt’s end-of-life journeys. Having systems in place allowed me to focus on family during those critical moments without letting my business stall.

"When emergencies arise, the right systems can keep your business running and help you stay connected to your dreams," I shared.

Whether it’s automation tools or delegating tasks, the key is finding scalable solutions that align with your goals.

The Power of Progress Over Procrastination

Sometimes, we delay taking action because we’re waiting for the “right time” or perfect conditions. But the truth is, progress comes from doing—not waiting.

As one participant said after going live for the first time, “The more I do it, the better it’ll get. I just needed to start.”

The workshop’s exercises encouraged participants to take one small step toward their goals. Whether it’s writing a 30-second elevator pitch or scheduling their first live video, action sparks momentum.

Key Takeaways from the Workshop

1. Question Your Beliefs: What stories are holding you back, and how can you rewrite them?
2. Embrace Authenticity: Show up as you are—your imperfections make you relatable.
3. Build Systems: Invest in tools and routines that let your business run smoothly, even during life’s challenges.
4. Celebrate Progress: Every step forward, no matter how small, is worth celebrating.

Let’s Keep Growing Together

The Stop Selling, Start Serving workshop was a reminder that we can grow businesses that align with our values, serve others authentically, and make space for what matters most in life.

If you missed the workshop, you can still access the full replays for free at pennyforyourshots.com/replays.

Cheers to rewriting our stories, showing up authentically, and building businesses with heart!