In this episode of Penny for Your Shots, I had the privilege of speaking with Tavia Rogerson, an inspiring entrepreneur who transitioned from a corporate career in Canada to building a life and business centered around community, flexibility, and purpose. Tavia’s journey is filled with wisdom, joy, and a touch of humor, offering invaluable insights for anyone navigating career shifts or striving for balance.

From Corporate Hustle to Entrepreneurial Freedom

Tavia shared her decision to leave corporate Canada after 20 years in marketing and exporting—a career that took her across the globe. While she thrived professionally, becoming a mother shifted her priorities.

"I didn’t want a nanny raising my kids. I wanted to be present," Tavia explained. This led her to explore opportunities that aligned better with her desire for family and personal freedom.

Now, as an independent marketing executive for an online green shopping club, Tavia has found her niche. Her role allows her to share affordable, North American-made products with families while embracing a lifestyle centered around her values.

Finding Joy in Community and Connection

Tavia emphasized how community plays a pivotal role in her life and work.

"Moving to Sarasota, I didn’t know anyone. Networking became essential—not just for business but for my soul," she shared.

Tavia thrives on connecting people, whether through shared experiences or introducing them to resources. Her belief in the ripple effect of helping others creates a contagious energy that fuels her work.

Tips for Entrepreneurs: Discipline and Grace

For those transitioning from corporate to self-employment, Tavia offered practical advice:

• Time-Block and Prioritize: “If you don’t calendar it, it won’t happen,” Tavia emphasized. She also shared her rule of avoiding daytime naps, treating her home office hours as sacred.
• Focus on Income-Producing Activities (IPAs): “We get busy doing what we like, but don’t forget what moves the needle.”
• Know Yourself: Recognize your own rhythms and routines. Tavia shared her early-morning productivity tips but also encouraged listeners to adapt strategies that suit their individual needs.

Creating a Life You Love

Tavia’s story highlights the importance of building a life that prioritizes joy, freedom, and impact. She shared a poignant reminder:

"None of us are promised tomorrow. Live without regrets and make the most of what you have now."

This philosophy not only drives her business but also her personal life, where she balances work, family, and volunteering in the community.

Cocktails and Connection: Tavia’s Signature Style

No episode of Penny for Your Shots is complete without a toast! Tavia’s love for entertaining shines through her stories of crafting Aperol spritzes, serving espresso martinis in glamorous champagne coupes, and discovering a game-changing red Zinfandel at Trader Joe’s.

"A cocktail in a beautiful glass says, ‘I care about you,’" Tavia noted, perfectly encapsulating her thoughtful, joyful approach to life and relationships.

Final Thoughts

Tavia Rogerson’s journey is a testament to the power of aligning your career with your values, finding joy in the everyday, and cultivating meaningful connections. Whether you’re seeking tips for entrepreneurship or simply looking for a dose of inspiration, Tavia’s story offers a refreshing perspective.

Connect with Tavia:
https://www.facebook.com/tavia.carlessorogerson 

https://www.instagram.com/tavia_rogerson/ 

Cheers to living with purpose and joy!