In this episode of Penny for Your Shots, I had the absolute pleasure of sitting down with Vanessa Betance, a seasoned marketing expert and entrepreneur. Vanessa’s journey from navigating corporate roles to co-founding a flower shop and building her own branding business is a testament to resilience, adaptability, and staying true to your passion. Her story is an inspiring reminder of the power of embracing change, celebrating successes, and creating genuine connections.

From College to Corporate: Building a Marketing Foundation

Vanessa’s marketing career started with a diverse educational background, including stints at Columbia College and Florida International University. Her transition into corporate life began at Royal Caribbean, where she helped travel agents market cruises creatively using tools like email and Facebook.

"My time at Royal Caribbean taught me the importance of creating experiences that connect emotionally with people," Vanessa said.

This foundation shaped her approach to marketing and branding, emphasizing strategy, authenticity, and creating meaningful experiences for audiences.

The Entrepreneurial Leap: Co-Founding a Flower Shop

In 2019, Vanessa took a bold step, leaving her corporate role to co-found a flower shop in Chicago. While she cherished the creative and community-focused aspects of this venture, Vanessa realized her priorities were shifting, especially after becoming a mom.

"I had to evolve with my life changes, and I’m grateful my partners understood that," Vanessa shared.

Her journey highlights the importance of giving yourself grace to adapt and redefine success as your circumstances and values evolve.

VMB Creative: Helping Entrepreneurs Shine

Vanessa now channels her expertise into her business, VMB Creative, where she helps small businesses with:

• Website Makeovers: Creating visually appealing, user-friendly sites.
• Content Strategy and Social Media Management: Building engaging and authentic online presences.
• Branding Support: Helping clients discover their unique voice and connect with their target audience.

"I love working with passionate entrepreneurs who are willing to risk it all for their dreams. It’s an honor to help them bring their vision to life," Vanessa said.

She encourages her clients to embrace authenticity and avoid the pitfalls of comparison, reminding them that their unique perspective is their superpower.

The Power of Email Marketing

Vanessa is a strong advocate for email marketing as a cornerstone of any business strategy.

"Email is where you build relationships, connect with your audience, and make sales—without the unpredictability of social media algorithms," she explained.

She advises entrepreneurs to prioritize building their email lists, emphasizing that owning your database is crucial for long-term success.

Lessons in Life and Business

Vanessa’s journey is filled with valuable lessons for entrepreneurs:

• Celebrate Successes: Take time to acknowledge your achievements, no matter how small.
• Give Yourself Grace: It’s okay to change your mind and adjust your goals as life evolves.
• Stay Authentic: Focus on your strengths and resist the urge to compare yourself to others.
• Embrace Flow: Trust that when you’re aligned with your purpose, opportunities will naturally come your way.

"When you plant seeds and water them consistently, growth will come. Stay patient and trust the process," Vanessa advised.

Closing Thoughts: Building Community Through Connection

Vanessa’s passion for helping entrepreneurs thrive is evident in every project she takes on. Her story is a powerful reminder that success is about more than hustle—it’s about authenticity, connection, and creating a life that aligns with your values.

Connect with Vanessa:
Follow Vanessa on Instagram at @VMBCreative_ or visit her website at vmbcreativeco.com.

Cheers to building your brand, celebrating your journey, and creating meaningful connections!